2016 has been a tough year. It must have been, because I only managed to read two books.
If you count all the chapters of Dead Ringer that I read, re-read and re-read again, that number probably increases tenfold. But yeah, two books that I didn’t write myself. 2017 might be a good year to take another run at 52 Books in 52 Weeks.
Yeah that’s right, it’s time for an end of year review, hopefully stuffed full of hope stuffing for the year to come!
Towards the end of this year, a friend, a colleague and a stranger all accused me (on a sliding scale from concern to abuse) of not quite knowing my platform, of chasing trending topics and the dopamine hit of notifications and retweets on matters I don’t ultimately care about.
They weren’t wrong, and I’ve really taken pause to think about exactly where my *ONLINE PERSONA* is focused. A huge help in that has been Instagram. Yeah, that’s right. Instagram. That website that’s been around since the start of the decade. It’s designed for sharing content for quantitative feedback, and nothing else. It isn’t a communication tool, or a soapbox, and totally feeds that part of my brain that wants to see the numbers tick in my favour, without ruining whatever brand or part of myself I’m trying to put forward.
Speaking of branding, I need to admit that my seasonal promotion for The Christmas Santa Slept was a failure across the board. I had a schedule, but kicked it into action much too late. I moved 118 copies, but only with the bare minimum of promotion. Blame unemployment, blame mental health fatigue, or just blame the fact that I discovered Crusader Kings 2 in November. It doesn’t matter what the reason is, all that matters is I make a concerted effort to do better next year.
As for next year, here’s a few resolutions:
No more energy drinks
No more single use plastics
No more manufactured stress
No more trending topics
No more stiff upper lip
No more Keep Calm and Carry On
Basically try not to die of heart-related complications in the next 40 years, get myself some funky stainless steel straws, and stop pretending to care when I don’t, and pretending I don’t care when I do.
I’m also throwing out my usual “Really going to focus down on XYZ” sign-off, in favour of, well… actually focusing down on stuff.
Happy New Year!!
But how are you?